Regional Marketing Manager (RMM) – 3 Vacancies at Tolaram

Tolaram, a fast-moving consumer goods sector is recruiting to fill the position below:

Job Title: Regional Marketing Manager (RMM)

Locations: Ibadan, Oyo (South West); Port Harcourt, Rivers (East); and Kano (North)
Employment Type: Full-time

Role Overview

• The RMM will be responsible for developing and executing all regional marketing initiatives, driving brand visibility, supporting dealer and network activities, engaging riders and mechanics, and accelerating retail growth.
• The role demands strong expertise in field marketing, stakeholder management, and deep understanding of regional market dynamics.

Key Responsibilities

• Plan and execute regional BTL activations, market storms, fleet engagements, service camps, park activities, and product launch support.
• Strengthen dealer visibility and run localized promotional initiatives to drive sell-out.
• Build strong relationships with park chairmen, mechanic clusters, Okada associations, MFIs, and fleet owners.
• Track competitor activities and provide monthly market intelligence reports.
• Coordinate regional digital content and ensure strong brand presence across OOH assets.
• Manage activation vendors, ensure timely reporting, and deliver KPIs within allocated budgets.

Qualifications & Competencies

• Bachelor’s Degree in Marketing or related fields.
• 3–6 years of experience in field marketing (Automotive, FMCG, or Mobility preferred).
• Strong command of local languages (English and Yoruba/Igbo/Hausa depending on region).
• Hands-on experience in BTL execution, vendor management, and stakeholder engagement.
• Good reporting, communication, and problem-solving skills.

Salary
N500,000 monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV using the Job Title as the subject of the email.