Marketing Executive At Up World

Our client is seeking a confident and capable Marketing Executive who is ready to take project ownership in their innovative B2B media firm. This role will involve working closely with the Product Manager, who will provide mentorship and guidance.

You will be responsible for supporting the Head of Marketing in taking ownership of campaigns and organising events.

You will also play a key role in their upcoming brand refresh, helping to redefine the brand’s market presence.

What you’ll do:

• Campaign Management & Execution:
• Execute marketing campaigns, ensuring alignment with strategic goals and timelines.
• Utilise and manage email marketing tools (Active Campaign) and LinkedIn advertising to drive engagement and brand visibility.
• Content Creation & Digital Marketing:
• Produce compelling copy and visuals for a variety of platforms.
• Develop audience-targeted content based on provided briefs and measure the effectiveness of campaigns, providing data-driven insights to improve performance.
• Event & Stakeholder Coordination:
• Organise and oversee conferences and award ceremonies to ensure exceptional client experience.

Who you are:

• Demonstrable experience in a media business, preferably within the B2B sector.
• Strong confidence in copywriting and some experience in email marketing and LinkedIn advertising.
• Ability to independently set up campaigns, define audiences, and track success metrics.

💸 Salary: £33,000 – £35,000 DOE + performance bonus

🏡 Logistics: Kings Cross – hybrid (3 days on site – 2 days WFH)