Head of Content At MANUAL

We are looking for a visionary Head of Content to join our dynamic team! This is a pivotal role and will be responsible for overseeing all content-related activities, including social media, podcasts, UX copy, in-app educational content, and ad copy.

The ideal candidate will have a proven track record in creating compelling content, with a strong focus on using content as a product.

What you’ll do

• Content Strategy: Develop and implement a comprehensive content strategy that aligns with our brand goals and engages our target audiences
• UX and In-App Copy: Collaborate with the UX/UI team to create intuitive, user-friendly copy for our apps, ensuring an educational and engaging user experience.
• Social Media Management: Oversee the creation, scheduling, and management of content across all social media platforms to drive engagement and brand awareness.
• Podcast Production: Manage the production of our health-related podcasts, including topic selection, guest coordination, and promotional strategies.
• Ad Copywriting: Craft compelling ad copy for various marketing campaigns to drive conversions and support our growth objectives.
• Long-Form Content: Produce medically credible, long-form content that establishes our brands as authoritative voices in the health-tech space.
• Team Leadership: Build and lead a team of content creators, providing mentorship and fostering a collaborative, creative work environment.
• Analytics and Reporting: Track and analyse content performance, using data-driven insights to refine strategies and improve outcomes.

What we need from you

• Experience: Minimum 5 years of experience in content creation and strategy, preferably within the health technology or a related field.
• Proven Track Record: Demonstrable success in managing diverse content projects, including social media, podcasts, UX copy, and ad campaigns.
• Creativity and Innovation: Strong creative vision with the ability to develop unique content ideas that resonate with our audience.
• Leadership Skills: Experience leading and mentoring a team, with strong interpersonal and communication skills.
• Analytical Mindset: Proficiency in using analytics tools to measure content performance and inform strategy.
• Passion for Health Tech: Genuine interest in health technology and a commitment to creating content that educates and engages.

Other Skills You May Have

• Familiarity with SEO best practices, content management systems, and digital marketing tools.
• Previous experience working in the health technology sector is highly desirable.

What we offer

• Salary range of £85k – £100k, depending on experience
• Stock option plan
• Private healthcare plan
• Hybrid role based in London Bridge 3 days a week with lunch once a week
• Wellness and gym benefit with Gympass
• Annual company retreat
• Cycle to work scheme
• Electric car scheme
• 25 days annual leave plus bank holidays
• A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL
• Join in the early stages of one of the most promising scale-ups in the health & wellness space

We are destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn’t exist until now.